Music Marketing strategies: Tips to Help You Reach a Wider Audience

Table of Contents

Introduction

Independent artists, no matter where you are in your career, it’s important to be aware of the different music marketing strategies that can help you reach a wider audience.

Whether you’re just starting out or you’ve been in the music business for years, there are a number of effective and popular methods that can promote your songs and help it reach a larger audience.

Some of the most common and effective marketing strategies include social media promotion, content marketing, influencer marketing, and performance marketing. Let’s take a closer look at each of these promotion methods:

What Is Music Marketing?

Music marketing is the process of promoting and selling music. It involves a wide range of activities, including generating press coverage, booking live shows, developing relationships with record labels and distributors, and creating online marketing campaigns.

The goal of marketing is to generate buzz around an artist or band and their music, ultimately leading to increased sales and exposure.

Why Is Music Marketing Important?

Music marketing is important because it helps artists reach new listeners, build their fan base, and sell more songs. It’s also a necessary step in getting signed to a record label or booked for shows and festivals.

Without a solid marketing plan, it’s difficult for artists to achieve their goals and reach your audience.

Music Marketing strategies

There are many different music marketing strategies that can be used to promote and sell music. Here are some tips to help you reach a wider audience and sell more music:

Determine your fanbase:

A great place to start is, understanding who your fans are. Knowing who your fans are and what they like will help you more effectively market to them. You can use social media, surveys, and other research methods to learn more about your fanbase.

How to Reach Your Fans

It is important that you are always trying to attract new fans but also keep your existing fans happy.

Build a Street Team: A street team is a group of dedicated fans who help promote your songs. They can help distribute flyers, hang posters, and promote your music online.

Develop a marketing plan: Once you know who your fans are and what they want, you can develop a plan to reach them. This plan should include a mix of online and offline marketing tactics.

Create great content: Content is a key part of any marketing strategy. Creating high-quality, engaging content will help you reach new fans and convince them to buy your music.

Use social media: Social media is a powerful tool for promoting music. Use platforms like Facebook, Twitter, and Instagram to share your music, announce shows, and interact with fans.

Work with influencers: Influencer marketing is a great way to reach new audiences. Find influencers in the industry who can promote your music to their followers.

Book live shows: Performing live is a great way to connect with fans and sell more music.

Music marketing strategies

Develop a social media marketing strategy

Social media marketing is one of the most effective ways to reach new audiences.

Social media channels such as Facebook, Twitter, and Instagram offer a great way to share your music, announce shows, and interact with fans.

When using social media for marketing, it’s important to post interesting and engaging content that will capture the attention of your target audience. You should also post regularly and be sure to respond to comments and messages.

Developing a strong social media presence will help you reach new fans, drive traffic to your website, and sell more music.

Create an official website

An official website is an effective way to give fans a place to learn more about you and your music. Your website should include your Electronic Press Kit, tour dates, photos, videos, and songs. You should also create blog posts and other content that will keep fans engaged. Make sure any blog post relevant to the audience you wish to attract

In addition to promoting your music, your website can also be a powerful sales tool. You can sell music, merch, and tickets directly to fans through your website.

I built my website myself using wordpress and different hosting services over the years. The learning curve isnt too steep and you maintain full creative control this way.

To make sure your website is effective, be sure to keep it updated regularly and promote it through your social media accounts. You can also use online advertising to drive traffic to your site.

Tai andrews website

Create relevant Social Media Accounts

As a musician, it is important to be active on social media. You should create accounts on platforms that are relevant to your genre of music and age group.

It is also important to post interesting and engaging content that will capture the attention of your target audience. You should post regularly and be sure to respond to comments and messages.

In addition to your own social media accounts, you can also work with influencers in the music industry who can promote your music to their followers.

Developing a strong social media presence will help you reach new fans, drive traffic to your website, and sell more music.

Which Social media platforms should you use?

You should use as many as you can manage that are used by your target audience.

Some popular social media platforms used by musicians are:

Facebook

Twitter

Instagram

YouTube

Snapchat

Pinterest

The best way to find out is by doing some research on which ones are most relevant and active for your genre of music. You can also ask other musicians in your genre which social media platforms they use.

What should I post on social media?

You can post about upcoming shows, new music, behind-the-scenes content, photos, videos, and more.

It could just be inspirational quotes or snippets from your songs.

Have a look at other artists in your niche and see what sort of content they are posting that gets the most engagement.

Build an online community

When you’re first starting out, it can be helpful to build an online community around your music. This can be done by creating a website, social media accounts, and posting regularly.

You can also engage in online forums and groups that would be interested in your type of music.

Screenshot 2022 05 08 at 19.27.41

Share Music, share and share your music

One of the best ways to promote your music is to simply share it with as many people as possible. You can do this by emailing friends, family, and industry contacts.

Quick tip: find a way to collect email addresses as early as possible so that you can build your email list. One suggestion is to give away free music in return for someones email address.

You can also submit your music to online radio stations, playlists, Press outlets, blogs, and websites. There are also a number of services that can help you get your music into the hands of industry professionals.

Email Marketing is still effective

Following on what mentioned earlier about building an mailing list, you can use this list to send out periodic emails about your music.

You can let them know about new releases, upcoming shows, and other news. You can also offer exclusive content, discounts, and giveaways to subscribers.

Email marketing is a great way to stay in touch with your fans and keep them updated on your latest music.

There are some great email automation services out there such as MailChimp, Activecampaign and Drip that can help you manage your email list and send out automated emails.

Utilize YouTube

YouTube is a great platform for promoting your music. Having a Youtube channel allows you to upload music videos, live performances, interviews, and other types of video content. Youtube videos are also a great way to be found in search engines.

You can optimize your YouTube channel and videos for SEO by using keyword-rich titles, descriptions, and tags. You can also promote your music on YouTube by advertising and collaborating with other YouTubers.

At the start don’t expect your music video to be polished and perfect, these things take time to get right and unless you have a budget for it, do it yourself.

You can also use YouTube ads to reach a wider audience.

In addition to promoting your own music, you can also use YouTube to promote other people’s music. This can be done by creating playlists, sharing videos, and leaving comments.

This is a great way to get your name out there and build relationships with other musicians.

Advertising

While organic reach is great, sometimes you need to invest in paid advertising to really get your music out there.

There are a number of different types of ads that you can use, such as:

Facebook ads

Twitter ads

Google Ads

Instagram ads

YouTube ads

Spotify ads

TikTok Ads

Some platforms, like Facebook and Google, allow you to target your ads specifically to your target audience. This ensures that your ad reaches the people who are most likely to be interested in you.

Paid advertising can be a great way to reach a larger audience and promote your music to new people.

Social Media

Become the Merchandise king or queen

One way to make money from your songs is to sell merchandise. This can be anything from t-shirts and hats to keychains and coffee mugs.

You can sell your merchandise online through your website or social media, or you can set up a booth at shows and festivals.

People love buying merchandise from their favorite artists, so this is a great way to make some extra money and promote your music at the same time.

Giveaways

Everybody loves free stuff, so why not use this to your advantage?

You can give away music, merchandise, concert tickets, or anything else that you think your fans would love.

Not only will this help promote your music, but it will also help build a stronger connection with your fans.

Create an Electronic Press Kit

An Electronic Press Kit (EPK) is a digital version of a traditional press kit. It contains everything that a journalist or blogger would need to write about you and your music.

Your EPK should include:

– Your bio

– Press photos

– Links to your songs

– Tour dates

– Contact information

An EPK is a great way to promote your music and make it easy for journalists and bloggers to write about you. You can send your EPK to anyone who you think might be interested in writing about your music.

Release your music on all platforms

Nowadays it is very easy to release your music on you own. There are also a number of aggregators that will help get your music onto all the major platforms.

These services make it easy to get your tunes onto streaming services like Spotify, Apple Music, Spotify, Amazon, and more.

It’s important to have your songs on as many platforms as possible so that people can listen to it in the way that they prefer.

Some popular aggregators include:

CD Baby

Tunecore

DistroKid

I myself use Distrokid, if you use my link you will get 7% off your plan.

Get playlist placements

If you want to get on Spotify playlists, there are a few things you can do.

The first is to submit your music to curators. There are a number of websites that maintain lists of curators and the contact information.

Another way to get on Spotify playlists is to pitch your song directly to playlist owners. You can find the contact information for these people on Spotify’s website.

Finally, you can use a service like Playlist Push to get your music on Spotify playlists. There are millions of music lovers on Spotify, so getting yourself onto some of the popular playlists can really help you reach a wider audience.

Spotify marketing strategies

Submit your music to blogs and websites

There are a number of music blogs and websites that feature new songs.

These can be a great way to get your name out there and reach a new audience.

To find these websites, you can do a Google search or use a service like Hype Machine.

Some popular websites include:

Pitchfork

Stereogum

Spin

The Fader

Once you have found some websites that you think would be a good fit for your style, you can submit your music for review.

This is usually done by sending an email with a link to your music.

You can also submit your songs to aggregators, like Hype Machine, which will then send your tunes to a number of blogs and websites.

Collaborate with other artists

One great way to promote yourself is to collaborate with other artists.

This can be done by featuring another artist on one of your songs, or by working together on a new song.

Collaborating with other artists can help you reach a new audience and build relationships with other artists.

Do some research to find artists that you think would be a good fit for a collaboration, and then reach out to them directly.

You can usually find contact information on their website or social media pages.

Collab marketing strategies

Conclusion

There are a number of marketing strategies for music that you can use to promote your tunes and reach a wider audience.

One of the most important things that you can do is to identify your target audience and find ways to reach them. If you are just starting out, it can be helpful to build up a following on social media and to get your songs featured on popular blogs.

You can also reach out to music lovers in different genres and try to get them interested in your songs. If you have a new album coming out, you can use this as an opportunity to promote your songs and reach a wider audience.

Try out a few of these strategies and see what works best for you and your tunes.

I hope you enjoyed this article. If you have any questions or comments, please leave them below. And if you know of any other marketing strategies that have worked well for you, please share them in the comments as well. Thanks for reading!

For more articles like this, check out my blog Tai Andrews blog

FAQs

Q: Why is music marketing important?

A: Marketing is important because it helps music reach a wider audience. By using effective marketing strategies, artists can connect with more people who are interested in their music. This can lead to increased sales and more opportunities for the artist.

Q: What are some of the most popular marketing strategies for music?

A: Some of the most popular marketing strategies include using social media, doing interviews and appearances, and creating press kits. These strategies can help artists connect with their fans and promote their music to a wider audience.

Q: How can I use these music marketing strategies for my own songs?

A: You can use these strategies to market your own tracks by implementing them into your overall marketing plan. You can also use them as standalone strategies to promote specific releases or events.

Q: What are some other things I should keep in mind when marketing my music?

A: In addition to using effective marketing strategies, you should also make sure that your music is of high quality. Your fans will appreciate you more if it sounds good and is enjoyable to listen to. You should also keep your target audience in mind. This will help you create a marketing plan that is tailored to their needs and interests.

Q: Where can I learn more about music marketing?

A: You can learn more by doing research online, reading books or articles on the topic, or taking courses offered by music marketing experts. These resources will provide you with the information you need to create a successful marketing plan for your music. You can also subscribe to my Tai Andrews blog for more tips like in this article.

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